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AWARD WINNING JEWELER LAO FENG XIANG PRESENTS IMPERIAL JADEITE

Lao Feng Xiang’s celebrated Jadeite collection is once again returning to Vancouver. These stunning designs are handcrafted by Art Masters and Expert Craftsmen, in whose hands Lao Feng Xiang brings the spirit of Chinese culture to life.

This exclusive collection will only be making one stop in North America and each piece has been hand-picked to showcase the extraordinary beauty of Imperial Jadeite. Collectors and connoisseurs will be dazzled by translucent cabochon rings decorated in brilliant cut diamonds, awed by intense green pendants expertly hand carved into traditional Chinese symbols and overcome by even hued lavender bangles.

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What is YVR Alberni?

Objective: Create consumer excitement; promote Vancouver most luxury retailers and hospitality sector to the locals, visitors by showcasing what is available to them in the heart of Vancouver’s “Luxury Zone” – the 30+ high end retailers, restaurants and attractions on the one block area around the 1000 Block Alberni form an area that is considered the most exclusive shopping and dining area in Western Canada
Challenge: The area sometimes referred to as a “Luxury Zone” has not received the community recognition that should be warranted. Although part of the Vancouver Downtown BIA, this exclusive block is lost in such a large BIA and has been unable to develop a brand on its own.
Goal: To develop a brand for the “Luxury Zone” with digital properties and hosts a collection of exclusive events ranging from luxurious jewelry festivals, super car show to seasonal holiday spectaculars. These annual must-see events are featured only on Alberni. #OnlyonAlberni

Only On Alberni:

Whether shopping for the hottest trends, stylish classics, or designer fashions, YVR Alberni is a shopper’s paradise! We are creating a brand can be recognized as one of the top luxury shopping and fine dining destination. Parallel to other acclaimed areas such as Fifth Avenue in New York, Rodeo Drive in Los Angeles, and Chicago’s Magnificent Mile. Lined with international labels such as Prada, Hermes, Versace, Tory Burch, Burberry, Strellson, Moncler, Brunello Cucinelli and Yves Saint Laurent, as well as luxury retail icons Rolex, De Beers, M0851, Jaegar-LeCoulter, Lao Feng Xiang and Tiffany & Co.

Exclusive events:

YVR Alberni will be hosting a collection of exclusive events, festivals to create an exciting shopping experience throughout the year with valet parking on the block. That is both an industry & consumer event that represents Alberni “Luxury Zone”.  Events including Retailer in-stores shopping events, Father’s day Super car display on the block,  Mother’s day runway fashion shows with showroom shopping, seasonal holidays events, special VIP receptions, online giveaway and sales.

                                                                                                                      Digital Properties:

1. Online: Build the website with complete directory functionality, 2 weekly articles, sign-up form and social media links
2. Landing Pages: Build and launch…ShopAlberni, DineAlberni and StayAlberni
3. List Presence: Publish info on all four URLs on Google and over 300 directories.
4. Social Media: Design and build Facebook, Twitter and Instagram pages
5. Newsletter: Design and build a monthly one-page newsletter

Build Non-Digital Properties:

1. Street Pocket Guide: Develop a high-end “pocket-guide” available only at member establishments.
2. Window Decals: Develop a “promotional” awareness campaign using signage to promote the brand and time spent in the area.

Who is YVR Alberni?

REDDOT Shopping would develop and manage both the digital properties and promotional events entirely thru funding made by advertising sales and sponsorships…thus not encumbering the local businesses with any additional costs.

Digital Properties:

Neighbourhood Networks has the experience, people and software to develop, manage and sell advertising on these digital properties for the benefit of the merchants.

Exclusive events:

Andy Chu and FMA Entertainment has the experience, people and tools to develop, manage and promote the events for the benefit of the merchants.

VAFF INDUSTRY presents: AIM³ SUMMIT (Asians in Movies + Media + Music)

For 20 years, VAFF has championed increasing diversity and representation in mainstream media, in front of and behind, the camera. Vancouver is the ideal location for like-minded advocates to gather—we are home to a large, active Asian filmmaking and acting population, affectionately referred to as “Hollywood North”, and arguably the best gateway to Asia. VAFF fiercely supports campaigns such as #StarringJohnCho and #OscarsSoWhite, and will continue to help coordinate these passionate efforts into an actionable plan for substantial change.

For each of the three summit sessions, panel speakers will share personal stories, journeys, and experiences in their fields, then gather at the end of the session to participate in a roundtable discussion allowing for the audience the opportunity to join in on the conversations.

AIM³ session registration is open to VAFF Industry, Filmmaker and VIP Passholders, as well as festival ticket holders with membership.

SESSION 1:  Asians in Comics: Genesis for Future Screenplays – BUY TICKETS

• Speaker 1: Jennifer de Guzman
• Speaker 2:  Jon Tsuei
• Speaker 3: Sarah Kuhn
• Speaker 4: Christine Norrie
• Speaker 5: Bernard Chang
• Moderator: Leonard S Wong

SESSION 2:  Asians in Music: In Search of Asian Rockstars in North America – BUY TICKETS

• Speaker 1 & 2: SA TrackWorks (Steve Smith and Anthony Anderson)
• Speaker 3: Troy Samson
• Speaker 4: Gina Oh
• Speaker 5: Alfa Garcia
• Speaker 6: David Quan
• Speaker 7: Jane Shin
• Speaker 8: Music BC (Lindsay MacPherson and Becky Wosk)
• Moderator: Andrea Gin

SESSION 3:  Asians in Movies: Casting for Asian Leads and Standing up for Change – BUY TICKETS

• Keynote Speaker: William Yu
• Speaker 1: Kevin K. Li
• Speaker 2: Judy Lee
• Speaker 3: Raymond Massey
• Speaker 4: Agam Darshi
• Speaker 5: Diana Bang
• Speaker 6: Jeff Yang
• Speaker 7: National Bank – Film Financing
• Moderator: Lee Shortern

DATE: Friday, November 4–Saturday, November 5, 2016

LOCATION:  Cineplex Odeon International Village Theatres, 88 W. Pender Street, Vancouver

For the session schedule, description and panelist/moderator announcement updates, please refer to the online schedule for Session 1, Session 2, and Session 3

FMA REDDOT Shopping Week is designed to encourage consumers to explore their local shopping hubs and discover some of the unique retailers available here in Vancouver.

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Vancouver Pop+Culture Festival is  an industry & consumer event that represents Vancouver.  Events include runway fashion shows with showroom shopping and exhibits, musical & artistic performances, retailer store VIP shopping events, VIP receptions, art exhibitions and dining out experiences throughout the city. Read more